There’s more to make-up than meets the eye. And if you think this beauty product is just all about the glitz and glam, well, you might be surprised how make-up had some underlying scientific principles. These principles are a combination of history, social culture, and even physiological aspects in a woman’s body.
Stories date back as far as a hundred thousand years ago—some studies say it was an indication of social status, while others conclude that it was simply used as a form of self-expression. It dates back from the African Middle Stone age, when it was used for rituals and ceremonies.
Through the years, make-up’s uses have expanded and most of the time, it varies from country to country. To date, Japan and Russia are considered to be two of the biggest influencers in the make-up industry.
Generally, make-up is accepted as a way of evening out one’s complexion and highlighting areas of the face that are supposed to stand out. The eyes, cheeks, and lips get the most attention. According to a sociology professor, this stems from the feminine need to remain youthful and a flawless skin with pinkish tint represents that. But more than that sociological theory, there’s another interesting reason why red and pink are dominant colors used for make-up.
When women get into their ovulation period, their estrogen levels increase. Men find themselves more attracted to a woman’s scent as this happens, but more than that, they also find them more attractive. Why? Because women also tend to have redder lips and rosier cheeks during these time—all because on an increase in blood flow fueled by their ovulation period.
As for a woman’s tendency to accentuate the eyes with darker colors, a simpler scientific explanation provides answers. Women tend to have naturally darker eye features than men. So the tendency for women to reflect the same thing in make-up, such as smoky eyes and dark-toned eye shadows, reflects a nod to this femininity. The corners of a woman’s eyes and mouth tend to be darker than a man’s, so the tendency is to reflect this in make-up.
In the end, all these things get tested on men. While most men would say that they would prefer women without make-up, in reality, studies showed that when men are presented with photos of women with make-up and those without, they would often consider the ones made up as prettier. Ironically, men do not know as much as women do when it comes to make-up. But girls who wear make-up tend to catch their eye.